Nintendo vows to appeal to dedicated gamers
Nintendo has certainly made huge strides with its popular Wii console. With 35 million consoles sold, Nintendo has a 10- and 18-million console lead on Microsoft and Sony respectively.
But so far, the appeal of the Nintendo Wii has been strongest with audiences who aren’t typical gamers. Nintendo has greatly expanded casual gaming, but the audiences that typically enthused about video games before the Wii aren’t as interested. That’s where the Xbox 360 and PS3 reign.
But Nintendo is now saying that will change in 2009. In an interview with MTV Multiplayer, Nintendo marketing VP Cammie Dunaway said that the Wii may start to appeal to the “Halo gamers” in the coming year.
I think that next year you’re going to see the tide turn a little bit, in terms of people realizing that the Wii can have something of interest for everybody.
Meanwhile, Sony and Microsoft continue to keep the hardcore gamers busy. Sony today announced that its PlayStation Network has hit 14 million active users, while Microsoft gears up to unleash the new Xbox Live Experience tomorrow. Games like Gears of War 2, Call of Duty: World at War and Fallout 3 are selling in huge numbers to the “real” gaming audience.
Tags: console wars, Nintendo Wii
