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	<title>Game-Machines.com &#187; bioware</title>
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		<title>EA unhappy with 2007 performance, promises more in 2008</title>
		<link>http://www.game-machines.com/2008/02/04/ea-unhappy-with-2007-performance-promises-more-in-2008/</link>
		<comments>http://www.game-machines.com/2008/02/04/ea-unhappy-with-2007-performance-promises-more-in-2008/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 16:33:51 +0000</pubDate>
		<dc:creator>Colin Temple</dc:creator>
				<category><![CDATA[Publishers]]></category>
		<category><![CDATA[bioware]]></category>
		<category><![CDATA[EA games]]></category>

		<guid isPermaLink="false">http://www.game-machines.com/newsroom/2008/02/04/ea-unhappy-with-2007-performance-promises-more-in-2008/</guid>
		<description><![CDATA[EA boss admits he's 'not satisfied' with the company's progress]]></description>
			<content:encoded><![CDATA[<p>John Riccitiello, CEO of Electronic Arts, spoke to investors last week about the company&#8217;s performance in 2007.  And although the leading third-party developer in the video game industry had decent sales numbers, they&#8217;re not happy about what the company delivered in terms of gameplay.</p>
<blockquote><p>&#8220;While we are the third-party quality leader, we are not satisfied with where we are&#8221;</p></blockquote>
<p>The company hopes to perform better in 2008.  EA did just acquire BioWare, which published <a href="http://www.galbadiax.com/mass-effect/">Mass Effect</a> last year.  <em>Mass Effect</em> went on to become one of the year&#8217;s bestsellers and most praised games by fans and critics alike.  BioWare is said to be working on a variety of games, including <em>Dragon Age</em> for the PC, an untitled RPG, an MMO and two <em>Mass Effect</em> sequels.  One of the games is also said to be a project with LucasArts with which BioWare has a strong history.  But BioWare isn&#8217;t EA&#8217;s only focus for 2008:</p>
<blockquote><p>&#8220;People are very keen on a title we&#8217;re developing through our DiCE group in Sweden called <em>Mirror&#8217;s Edge</em>. Anything with Sims written on it feels always feels good, and we&#8217;re coming up with a very innovative new title called <em>Sim Animals</em>&#8211;that&#8217;s very strong.&#8221;</p></blockquote>
<p>Other titles like <em>Rock Band</em> and <em>Battlefield: Bad Company</em> are expected to add to the expectations of the company&#8217;s 2008 performance.</p>
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