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	<title>Game-Machines.com &#187; xbox 720</title>
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		<title>Microsoft sees &#8216;long future&#8217; ahead for Xbox 360</title>
		<link>http://www.game-machines.com/2009/01/12/xbox-360-future/</link>
		<comments>http://www.game-machines.com/2009/01/12/xbox-360-future/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 17:38:31 +0000</pubDate>
		<dc:creator>Colin Temple</dc:creator>
				<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[console wars]]></category>
		<category><![CDATA[xbox 720]]></category>

		<guid isPermaLink="false">http://www.game-machines.com/?p=99</guid>
		<description><![CDATA[Don't hold your breath for the Xbox 720: Microsoft won't be moving on to a new console any time soon.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s 2009, and with the normal 5-year cycle of video game consoles, we should be getting hints about the Xbox 720, the PlayStation 4 and, well, whatever Nintendo&#8217;s going to do next.  But we&#8217;re not, which begins to confirm what analysts have suspected about this generation: the life span of game consoles is on the rise.</p>
<p>In an interview with G4TV, Microsoft&#8217;s Aaron Greeberg indicated that he expects the Xbox 360 to stick around for quite some time.</p>
<blockquote><p>I think we absolutely have a very long life ahead of us. I think what we’re seeing this generation is that we have a console that is no longer limited by hardware. &#8230; We see a very, very long future ahead of us as we think about the platform and we’re not even thinking about the next generation at this point.</p></blockquote>
<p>Greenberg indicates that the power of connectivity through its Xbox Live system is partially responsible for the lifespan of the Xbox 360.</p>
<blockquote><p>I think that what we did with the New Xbox Experience, and many people said that it was essentially like launching a new console and we did that through the power of software.</p></blockquote>
<p>Sony had made similar remarks about its PlayStation 3, but theirs seemed, in part, a defense of the console&#8217;s slow adoption compared to its competition.  Apparently the company didn&#8217;t expect its leading-edge console to <em>really</em> catch on until 2009-2010 anyways.</p>
<p>Microsoft has promised that it&#8217;s &#8220;just getting started&#8221; with the New Xbox Experience, and that more updates and goodies are on the way for the Xbox 360.</p>
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